Buy a water softener
Do you want to buy a water softener? At PureAqua, you can choose between two reliable systems: the electricity-free AquaCell and the efficient Joep. Both make your water soft and limescale-free, so your appliances last longer, your skin and hair feel softer, and you have less cleaning to do. We are happy to help you make the right choice and can take care of the installation if desired.
Which water softener suits you?
Joep water softener
- For almost every household
- Smartly adapts to your consumption
- 20-year warranty on the resin
AquaCell water softener
- 100% electricity-free
- Always soft water thanks to 2 cells
- 30-year warranty on the resin
Why have a water softener at home?
Hard water causes limescale on taps and glass, appliances (washing machine, dishwasher, water heater) that wear out faster, more soap and descaler, and dry skin and dull hair. A water softener tackles the root cause: soft water throughout your entire home. This means less cleaning, your appliances last longer, and you save on soap and energy.
The result: soft, limescale-free water throughout your home, less buildup, longer lifespan for your appliances, and softer skin.
Joep vs. AquaCell
Our water softeners combine proven technology with ease of use. Less limescale, softer water, and appliances that last longer—that’s truly smart saving.
Soft water throughout your entire home
Less limescale buildup
Longer device lifespan
Save on energy and maintenance
Joep
AquaCell
System
Electric
Mechanical
Without power
Always soft water
Salt consumption
On average
Very economical
Placement
Compact
Extra compact
Price
€1,699
€2,348
Save sustainably with a water softener
A water softener not only helps you save energy, but also contributes to a more sustainable household. Limescale-free water ensures more efficient heating, which means your boiler consumes less energy. You need fewer cleaning products and your appliances last longer.
You are using less energy
You need less soap and cleaning agents.
Your appliances and pipes will stay in good condition for longer
Curious how a water softener works?
Do you want to know exactly how ion exchange and regeneration work? We explain it step by step on our explanation page.
Do you want pure drinking water in addition to soft water?
A water softener makes your water soft, but does not filter out PFAS or medicinal residues. Combine it with a pure water tap based on reverse osmosis for water that is both soft and pure.
No-obligation advice, we are happy to think along with you.
Frequently asked questions about water softeners
How much does a water softener cost?
At PureAqua from €1,699 (Joep), plus installation and then only salt and maintenance.
What are the benefits of a water softener at home?
With a water softener for your home, you prevent limescale on taps, tiles, and appliances. You save on cleaning products, your skin feels softer, and your household appliances demonstrably last longer.
What is the difference between a water softener and a water filter?
A water softener makes the water throughout your entire home soft (limescale); a water filter/reverse osmosis system purifies your drinking water (PFAS, heavy metals). Read how reverse osmosis works.
Joep or AquaCell: which water softener should I choose?
Choose the Joep (from €1,699) for the best value for money: it is efficient, smart, and suitable for almost every household. Choose the PureAqua AquaCell (from €2,348) if you want to operate completely without electricity and want continuous soft water, even for a large household or very hard water.
Do you arrange the installation of the water softener?
Yes. Our technicians can install your water softener and configure it correctly right away (residual hardness), ensuring your warranty remains valid. Installation is not included in the purchase price; please ask for the rate applicable to your situation.
Can I try out a water softener first?
Yes. At PureAqua, you buy with a 100-day trial period. If you are not satisfied, you can return the water softener within that period.
What warranty do I get on a water softener?
Joep: 1 year all-in warranty, 2-year warranty on parts, and 20-year warranty on the resin. From the second year onwards, you have the option to extend the all-in service with a service subscription.
AquaCell: 5-year all-in service warranty, 15-year warranty on parts, and 30-year warranty on the resin. During the first five years, call-out charges, parts, and labor are included.
How quickly will my water softener be delivered and installed?
After your order, we will contact you to schedule the delivery and installation at a time that is convenient for you.
Everything about buying a water softener
Are you looking to buy a water softener but are unsure what to look for? Below, we outline how to choose the right softener, what you will pay, and how installation and maintenance work, so you can make your decision with confidence.
What should you look for when buying a water softener?
The most important factors are your water hardness, the size of your household, and whether you want a device with or without electricity. The harder your water and the more people in your household, the more capacity you need. Don't know your water hardness? First, do the water hardness check.
Joep or AquaCell: which water softener should you buy?
At PureAqua, you can choose between two reliable devices. The Joep (from €1,699) is our recommendation for most households: salt-efficient, compact, and offering the best value for money. The AquaCell (from €2,348) is the premium choice that works entirely without electricity. Both are guaranteed to make your water soft via ion exchange.
What does a water softener cost?
You pay a one-time fee for the device plus installation, and thereafter only for salt and periodic maintenance. At PureAqua, a water softener starts at €1,699 (Joep). You earn back that investment: less limescale damage to your washing machine, dishwasher, and boiler; less soap and descaler needed; and a longer lifespan for your appliances and pipes. A complete overview of purchase, installation, and usage costs can be found on our page about water softener prices.
Buying a water softener with or without installation?
We handle the installation to ensure your device is connected correctly and safely from the start. Are you handy yourself? You can also have it installed by your own plumber. The connection is made at the main water entry point so that you have soft water throughout your entire home.
Can you buy a salt-free water softener?
A real water softener always works with salt: only ion exchange actually removes limescale from your water. "Salt-free water softeners" (magnetic or electronic) do not actually change water hardness and, at best, only inhibit scale buildup. If you want guaranteed soft water, choose a system that uses salt. You can read more about this in water softener with or without salt.
Which home water softener fits my household?
For an average family, the Joep is more than sufficient; for a large household or extra hard water, we will look at the right capacity together. Because the device regenerates itself, you hardly have to worry about it in day-to-day use.
How does a water softener actually work?
In short: hard water flows through a resin bed that exchanges calcium and magnesium for a small amount of sodium, and the device periodically regenerates with brine. You can read the full step-by-step explanation at how a water softener works.
Soft and pure water: combining a water softener
A water softener makes your water soft and free of limescale, but it does not filter out PFAS, drug residues, or heavy metals. If you want pure drinking water in addition to soft water, combine your softener with a pure water tap based on reverse osmosis. This way, you have soft water throughout the house and pure water at your kitchen tap.
Ready to turn buying a water softener into soft, lime-free water at home? Take a look at the Joep and the AquaCell or request non-binding advice, and together we will choose the softener that suits your water hardness and household.
