No Water, No Life
We simply cannot live without water. It transports nutrients to our cells and removes waste products. We also use water to regulate our body temperature and strengthen our immune system. In short , water is essential for our bodies.
The quality of our tap water
Clean and pure drinking water should be a given, but unfortunately, tap water in the Netherlands also contains substances that are harmful to our health. Market research shows that 62% of people recognize that keeping tap water in the Netherlands sufficiently clean is becoming an increasing challenge. We recognize this too.
Most of the drinking water in the Netherlands is extracted from groundwater; the rest is obtained from surface water and a very small amount of dune water. Our soil is becoming increasingly polluted and depleted, which unfortunately leads to deteriorating water quality.
Surface water becomes contaminated most quickly, but so does groundwater, as pesticides and toxins seep into the soil. As a result, we have to dig ever deeper for "purer" groundwater.
Our drinking water filter system offers the perfect solution: it removes nanoplastics, PFAS, pharmaceutical residues, pesticides, heavy metals, bacteria, and viruses from tap water—restoring it to pure, healthy, and flavorful, source-quality water. Thanks to advanced reverse osmosis technology, it's simply the best and most sustainable system available.
Healthy enjoyment
We strive to make truly pure drinking water accessible to everyone. The cleanest possible drinking water, sourced from your own spring, right from the tap at home. Good for your health and truly enjoyable. You'll taste the difference immediately. The water tastes fresher, it makes the tea richer and fuller, and flowers even stay in bloom longer.
Sustainable entrepreneurship
As entrepreneurs, we're passionate about health and sustainability. That's why we opted for the most sustainable system: compact, powerless, with few moving parts, and fully recyclable.
We can take back used filters for high-quality recycling. And with our sustainable water filter systems, we also save a significant number of water bottles that are thrown away after a single use. We also believe it's important to invest a portion of our profits in planting trees.
Doing business with family
We enjoy working with people we like, trust, are good at what they do, and strive for quality. We didn't have to look far to find each other, because we already knew each other.
Jeroen and Simon are cousins, and Taeke Pieter is related by marriage. So we already had a good bond, and now we've found common ground in a shared mission: we're dedicated to delivering the very best water filter system in the Netherlands.
Within the PureAqua team, Jeroen Dijkstra provides the energy needed to get off to a great start. His main goal for PureAqua: to build a stable organization with everything it needs for continued growth.
Taeke Pieter
While Jeroen designs the processes on paper, Taeke Pieter de Jong tests whether they actually work that way in practice. He's the technical executive at PureAqua and knows everything about implementing the system.
Simon
Simon Dijkstra is committed to quality and is therefore confident that the PureAqua water filter system is the very best. And despite this, he still enjoys coming up with clever ways to make the product even better.
