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How much does a water softener cost? At PureAqua, you pay a one-time fee starting at €1,699 (the Joep), plus an optional €299 for installation. After that, operating costs are low: mainly regeneration salt, along with some flush water and minimal electricity consumption. Maintenance is included in the PureAqua service.
Quick overview
A water softener from PureAqua costs a one-time fee starting at €1,699 (the Joep), plus an optional €299 for installation. The ongoing operating costs are low: mainly salt, along with some flush water and a small amount of electricity. Maintenance is included in the service.
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Price and cost
The price of a water softener consists of three parts: the one-off purchase, the installation, and the ongoing operating costs (salt and maintenance). Below you can see what you pay at PureAqua.
| Expense item | JoepOur recommendation | AquaCell |
|---|---|---|
| Device purchase | from €1,699 | from €2,348 |
| Installation by a specialist | +€299 (or self, free) | +€299 (or yourself) |
| Salt per year | ±15 kg per person | ±15 kg per person |
| Maintenance/service | included (inspection every 36 months) | included |
| Need power? | Yes (eco program) | No (works without power) |
The operating costs of a water softener are low: you mainly pay for salt, and thanks to smart regeneration, the efficient Joep uses very little of it. Maintenance is included with PureAqua, so after your purchase, you hardly have to worry about it.

A water softener can offset some of the costs. With soft water, you use up to half as much soap, shampoo, and cleaning products, heating elements remain free of limescale (which saves energy and costly repairs), and your washing machine, dishwasher, and water heater last longer. Limescale is the biggest hidden cost in the home; that will disappear.

ForAfterCalculation example for a 4-person household, approximately 180 m3 of water consumption per year and a water hardness of 11 dH. Amounts are estimates (including a salt price of approximately 0.50 euros per kg) and may vary per situation.
| Cost per year | Joep | AquaCell |
|---|---|---|
| Salt | 60 kg (4 x 15 kg), approx. 30 euros | around 125 euros |
| Rinse water | about 5 euros | around 5 euros |
| Electricity | about 3 euros | 0 euros (works without electricity) |
| Maintenance/service | included according to terms of service | included according to terms of service |
| Total example family | around 38 euros per year | approximately 130 euros per year |
Soft water can offset some of the costs through less detergent and descaler usage and potentially less limescale-related maintenance. Assuming a household spends approximately 10 to 20 euros less per month as a result, that amounts to 120 to 240 euros per year. If you weigh that against the low operating costs of the Joep (approximately 38 euros per year in this example), part of the costs can be offset. The actual savings depend on your water hardness, household, energy consumption, and usage habits.
What you ultimately pay depends on a few things: the type of softener (with or without electricity), the size of your household and your water hardness, and whether you install it yourself or have a technician do it. The harder your water and the more people in your household, the more often the device regenerates and the more salt you use.
The result: soft, limescale-free water that can offset some of the costs.
If you choose installation (assembly) by our specialist, you pay a one-time fee of €299 and your device is immediately connected correctly and safely to the main water supply.
Are you handy? Then you can install the water softener yourself using the clear step-by-step manual, at no extra cost. Where do you place a water softener? Usually in the meter cupboard, right by the main water point where the water enters your home.

For most households, the Joep (from €1,699) is the best choice: salt-efficient, compact, and offering the best value for money.
If you want a device that works entirely without electricity, the AquaCell (from €2,348) is the premium option.

No-obligation advice, we are happy to think along with you.
At PureAqua from €1,699 (Joep), plus optional €299 installation. After that, only salt and included maintenance.
That varies per device and household. The economical Joep uses approximately 15 kg of salt per person per year; for an example family of 4, this comes to a few tens of euros per year for salt, rinse water, and a small amount of electricity. The AquaCell uses more salt and costs about 130 euros per year for the same example household. View the full cost calculation including assumptions via the button on this page.
Not necessarily. The economical Joep delivers the same soft-water performance as more expensive units; with the AquaCell, you are primarily paying for the electricity-free system.
Installation by our specialist costs a one-time fee of €299. Installing it yourself using the manual is free.
Largely: you save on soap, descaler, and energy, and your appliances last longer.
Factor in the purchase price (starting at €1,699), an optional €299 for installation/assembly, and low annual costs thereafter for salt and included maintenance. For an average family, this comes to a few tens of euros per year.

The purchase price of a water softener at PureAqua starts at €1,699 for the Joep and from €2,348 for the AquaCell. The price difference is mainly due to the power source: the AquaCell works entirely without electricity, while the Joep is the economical, smart choice with the best price-quality ratio. If you want to buy a water softener, check out the current selection and prices.
Installation by a specialist at PureAqua costs a one-time fee of €299. The technician connects the device to your main water supply, ensuring you have soft water throughout your entire home. If you want to do it yourself, you can do so for free using the included installation manual.
Ongoing costs are low and consist mainly of regeneration salt. The Joep is exceptionally economical in this regard: ±15 kg per person per year, thanks to the fine resin and consumption-driven program. This is supplemented by some rinse water and a small amount of electricity. Maintenance is included via the all-in service.
Soft water saves money on several fronts: up to half as much soap and cleaning agents, less descaler, lower energy costs because heating elements remain free of limescale, and a longer lifespan for your washing machine, dishwasher, and boiler. For many households, these savings compensate for a large part of the costs.
A good water softener will last for years. The Joep is robustly and durably built; PureAqua provides up to 20 years of warranty on the resin and inspects the unit every 36 months. A long lifespan means lower costs per year over the entire period of use — a durable water softener is therefore also an economical choice.
At PureAqua, you buy your water softener, so that after the one-time investment, you only have low operating costs and no ongoing rental contract. With the included warranty and service, you are worry-free: up to 20 years of warranty on the resin and a check-up every 36 months.
A low price isn't everything. Pay attention to salt efficiency, certification (the Joep is WRAS-certified), flow capacity, and warranty. An economical, well-certified device like the Joep water softener is often more cost-effective in the long run than a cheap model that consumes a lot of salt.
In short: hard water flows through a resin bed that exchanges the limescale (calcium and magnesium) for a little bit of sodium, and periodically the device regenerates with brine. You can read the full explanation at how does a water softener work.
Now that you know the water softener price, you can see that the operating costs are low. A water softener can offset some of the costs through less use of detergent and descaler and potentially less limescale-related maintenance. The actual savings depend on water hardness, household size, energy consumption, and usage habits. Still doubting between Joep or AquaCell? Ask for advice without obligation; we are happy to calculate it for you.